对标布加迪威龙，追觅投身造车红海，这一波胜算几何？

Core Viewpoint - The entry of Chasing into the high-end smart electric vehicle market signifies a bold ambition, with plans to launch a super-luxury electric vehicle by 2027, aimed at competing with Bugatti Veyron [1][4][9] Group 1: Market Context - The Chinese automotive market is undergoing intense competition, with a price war and a series of eliminations, making it crucial for companies to excel in supply chain control, core technology, and brand strength [3][10] - Chasing is strategically targeting the ultra-luxury segment, avoiding the highly competitive mainstream market, which aligns with its brand positioning [3][9] Group 2: Product Development - Chasing aims to create a vehicle that matches the speed and technological prowess of Bugatti, with a focus on becoming the fastest electric car [5][9] - The company has a history of planning for vehicle production since 2013 and has built a team of over 200 people for this project, indicating a serious commitment to entering the automotive sector [5][10] Group 3: Technological Integration - Chasing intends to leverage its expertise in AI and robotics to develop a vehicle that functions as an intelligent terminal, enhancing user interaction beyond traditional car interfaces [7][10] - The company has accumulated a significant number of patents (3,155 granted and 6,379 applied) in key areas such as sensor fusion and human-machine interaction, which will support its automotive ambitions [7][10] Group 4: Competitive Landscape - Unlike other brands that may struggle, Chasing's established reputation in smart cleaning products and its extensive distribution network provide a strong foundation for its automotive venture [13][17] - The entry of Chasing into the automotive market introduces a fresh perspective, potentially challenging established luxury brands that may lack adaptability in the smart vehicle era [14][16]