比古偶难拍又容易翻车的现偶，为何迎来大“补货”？

Core Viewpoint - The modern romance drama (现偶剧) market is experiencing a resurgence in 2025, with significant new releases and a shift in audience interest towards this genre, despite previous challenges and competition from other genres [1][3][5]. Group 1: Market Dynamics - In early 2025, major platforms like iQIYI, Youku, Tencent Video, and Mango TV launched over 20 new modern romance dramas, with more than 10 additional titles set to premiere in the second half of the year, indicating a substantial increase in both quantity and quality [3][6]. - The modern romance genre has historically been a vital part of the Chinese drama market, appealing to young audiences with themes of love, growth, and dreams, but has faced declining market share due to the rise of historical and fantasy dramas [3][5]. - Despite the challenges, modern romance dramas remain a "necessity" for platforms and audiences, as the demand for emotional storytelling persists, and viewers are eager for high-quality content that meets their expectations [5][6]. Group 2: Production and Cost Efficiency - Modern romance dramas have a significantly lower production cost and shorter filming cycle compared to historical dramas, averaging only one-third of the cost, which enhances their attractiveness to investors and platforms seeking quicker returns [8][9]. - The shift in audience preferences away from the saturated historical and fantasy genres has created an opportunity for modern romance dramas, which offer a more manageable production model and a higher return on investment [6][8]. Group 3: Creative Challenges - The genre is characterized by a low entry barrier but high creative demands, making it difficult to produce standout works that resonate with audiences, as many recent productions have struggled with clichés and poor execution [9][10]. - A significant portion of modern romance dramas has relied on formulaic storytelling, leading to viewer fatigue and a lack of breakout hits, with many shows failing to make a lasting impact in the market [9][10][12]. Group 4: Future Opportunities - There is potential for innovation within the genre, as audiences begin to seek more nuanced and emotionally resonant storytelling, moving away from the fast-paced, superficial narratives of short dramas [15][17]. - Successful examples from 2025, such as "难哄," demonstrate that capturing everyday details and emotional depth can lead to significant viewer engagement, indicating a path forward for the genre [15][17]. - The ability to blend realistic themes with romantic elements while addressing contemporary issues will be crucial for modern romance dramas to thrive in the evolving market landscape [18].