POP MART(HK:09992) Zhong Guo Xin Wen Wang·2025-08-29 04:41Core Insights - The new product launch of THE MONSTERS "Heart Code" series blind box by Pop Mart was highly successful, with both the plush and rubber versions selling out quickly online and in stores [1][5] - The blind box containing the plush version is priced at 79 yuan, featuring 28 regular items and 2 hidden items, while the letter-themed blind box is priced at 59 yuan and also sold out rapidly [1][5] Pricing and Market Performance - The "Heart Code" series has seen a surge in interest on second-hand trading platforms, with the average resale price for regular items ranging from 90 to 100 yuan, while hidden items are priced at approximately 668.8 yuan and 701.4 yuan [2] - The current resale premium for the "Heart Code" series is lower compared to the previous "High Energy Ahead" series, indicating a shift in market dynamics [2]