Group 1 - The core viewpoint of the article highlights the financial performance of Urban Beauty (02298) for the first half of 2025, showcasing significant growth in revenue and profitability [1] - Urban Beauty reported a revenue of RMB 1.436 billion and a profit of RMB 57.796 million for the first half of 2025 [1] - The main business segment of intimate apparel generated revenue of RMB 1.289 billion, reflecting a quarter-on-quarter growth of 2.3% compared to the second half of 2024, with a gross margin increase of 0.5% to 49.6% [1] Group 2 - The company’s e-commerce segment showed remarkable growth, with a gross merchandise volume (GMV) exceeding RMB 1.6 billion in the first half of 2025, representing a year-on-year increase of 243% [1] - Urban Beauty's subsidiary, Pure Cotton Home, achieved a year-on-year revenue growth of approximately 46% due to precise market positioning, differentiated product offerings, and high-quality service experiences [1] - The company has engaged prominent brand ambassadors, including short track speed skating athletes Liu Shaolin and Liu Shaoang, and actress Nazha, to enhance brand visibility and memory [1] Group 3 - In the first half of 2025, Urban Beauty invested in advertising across approximately 180 high-speed railway stations and 50 key commercial areas in major cities, reinforcing brand presence and momentum [1]
都市丽人(02298)2025年中期业绩：电商GMV增长243%