Core Insights - Urban Beauty (2298.HK) reported a revenue of RMB 1.436 billion for the first half of 2025, with a profit of RMB 57.796 million [1] - The company's main business segment, intimate apparel, generated revenue of RMB 1.289 billion, reflecting a 2.3% increase compared to the second half of 2024, with a gross margin improvement to 49.6% [1] - E-commerce performance showed significant growth, with a GMV exceeding RMB 1.6 billion, marking a 243% year-on-year increase [1] Revenue and Profitability - Total revenue for the first half of 2025 reached RMB 1.436 billion, with a profit of RMB 57.796 million [1] - Revenue from intimate apparel was RMB 1.289 billion, up 2.3% from the previous half, with a gross margin increase of 0.5% to 49.6% [1] - Segment performance for intimate apparel was RMB 69.652 million, showing a year-on-year growth of 15.6% [1] E-commerce and Product Expansion - The e-commerce segment continued to deepen, with a GMV of over RMB 1.6 billion, representing a 243% increase year-on-year [1] - The pure cotton home goods line experienced rapid expansion, with a year-on-year growth of approximately 46% [1] Brand Development - In January 2025, Urban Beauty signed short track speed skating athletes Liu Shaolin and Liu Shaoang as brand ambassadors [1] - In March 2025, actress Nazha was announced as the brand spokesperson, further solidifying Urban Beauty's position as a leader in the "national underwear" market [1]
都市丽人2025年半年报：主营业务经营业绩持续改善