Sou Hu Cai Jing·2025-08-29 05:03Core Insights - The "Guangdong Fresh Products" brand was launched in Shanghai, showcasing the province's marine resources and technological advantages to provide safe, high-quality, and sustainable seafood [1][3] - The event coincided with the end of the fishing moratorium in Guangdong, highlighting the freshness of seafood products available [1] - Guangdong's marine production value is projected to exceed 2 trillion yuan in 2024, with the fishery economy's total output value surpassing 470 billion yuan [1] Group 1 - "Guangdong Fresh Products" integrates the province's best marine resources, establishing a modern operational system driven by government guidance, market forces, enterprise support, and social participation [3] - The brand employs a strict certification mechanism and access system, creating a product matrix that includes deep-water cage farming and land-based industrial aquaculture [3] - Technological innovation is a core competitive advantage, with Guangdong leading in aquatic seed industry enterprises and achieving breakthroughs in artificial breeding technology [3] Group 2 - Guangdong's marine aquaculture production is expected to reach 3.7683 million tons in 2024, marking a year-on-year increase of 5.47%, the highest growth rate in nearly a decade [3] - The production of marine fish reached 975,400 tons, accounting for nearly half of the national output [3] - The brand aims to create a trusted seafood label, promoting the image of "the bigger the waves, the fresher the fish" and achieving "quality products at quality prices" [3] Group 3 - The Guangdong provincial government emphasizes the importance of modern marine ranching, leveraging natural resource advantages to promote a comprehensive food strategy [5] - Major platforms like Meituan, SF Express, and JD.com are supporting the marketing efforts for "Guangdong Fresh Products" [5]