花呗联手19家博物馆打造“数字周边”：45款文物皮肤 让国宝“活”在指尖

Group 1 - The core idea of the articles is the collaboration between Huabei and various museums to create digital skins featuring national treasures, enhancing cultural engagement among young users [1][4] - Since December of the previous year, Huabei has partnered with 19 museums to launch a total of 45 digital skins, making cultural artifacts more accessible through digital technology [1] - Each digital skin is accompanied by a "cultural artifact ID" section that provides fun facts and auspicious phrases, promoting a "pain-free learning" experience about the stories behind the artifacts [1] Group 2 - Wang Xiaowen, the curator of Liaoning Museum, emphasizes the importance of popularizing and disseminating cultural artifacts through digital technology for better cultural transmission [4] - Since the launch of the "Dunhuang" and "Sanxingdui" digital skins in December 2024, many young users have actively shared their experiences on social media platforms, creating a trend of "receiving good fortune" [4] - Ouyang Rihui, a professor at Central University of Finance and Economics, states that Huabei's use of digital technology to animate cultural artifacts has a positive impact on cultural transmission among young consumers [4] - Huabei initiated the "Huabei Cultural Artifact Guardian Program" in 2021, focusing on the protection of cultural artifacts and cultural education, with plans to expand educational initiatives in the future [4]