Core Viewpoint - The recent price adjustments of Fulejia products have sparked widespread consumer attention, highlighting a gap between modern business logic and consumer psychological expectations [1] Group 1: Pricing Strategy and Market Dynamics - Fulejia's pricing strategy reflects a comprehensive consideration of R&D costs, quality control, and brand positioning, serving as a core signal for resource allocation in the market economy [3] - Price reductions during promotional periods are a proactive response to market dynamics, allowing brands to clear inventory and attract new customers, with Fulejia leveraging limited-time discounts during the 618 shopping festival to enhance brand exposure and user loyalty [4] Group 2: Consumer Perception and Value Recognition - Consumers often perceive promotional prices as a given, leading to a cognitive bias that overlooks the underlying value dimensions behind price fluctuations, which are amplified by a "comparison culture" in the digital economy [4] - A rational understanding of price fluctuations requires a framework that includes recognizing the inevitability of price changes due to market supply and demand dynamics, understanding the multifaceted nature of brand value, and cultivating a mature consumer mindset focused on value rather than just low prices [5] Group 3: Sustainable Brand Development - Fulejia's price adjustments serve as a reminder that brand competition ultimately returns to the essence of value, where brands that adhere to business principles and nurture consumer trust can achieve sustainable development [5] - The transformation of price adjustments from perceived trust erosion to a necessary process of value transmission is essential for achieving a balance between commercial ecology and consumer psychology [5] - A healthier and more sustainable consumption ecosystem will emerge when consumers adopt a rational perspective on price fluctuations and brands communicate value sincerely, leading to trust overcoming suspicion and fostering genuine brand growth [6]
大促后价格调整引发关注：如何理性看待敷尔佳价格波动现象？