新一代中国豪华旗舰开启预售，极氪9X彰显自主品牌道路自信

Core Insights - The Chengdu Auto Show 2025 showcased several high-end domestic new energy vehicles, with the Zeekr 9X being a highlight, featuring a pre-sale price range of 479,900 to 569,900 yuan and achieving over 42,667 orders within an hour of its announcement [1] - The success of the Zeekr 9X reflects consumer recognition of domestic high-end brands in terms of original design, technological strength, and luxury experience, indicating a shift in the value standards of the high-end market for Chinese electric vehicle brands [1] Market Dynamics - Historically, the 500,000 yuan price point was a significant barrier separating domestic brands from traditional luxury brands like Mercedes-Benz and BMW, while the ultra-luxury market was dominated by brands such as Porsche and Rolls-Royce [3] - The electric and intelligent transformation of the automotive industry has opened a critical window for Chinese brands to enter the high-end market, with Zeekr leading the charge [3] - The Zeekr 009 has achieved sales leadership in the luxury MPV segment priced above 400,000 yuan, capturing nearly 50% market share in the ultra-luxury segment [3] Product Features - The Zeekr 9X boasts advanced features, including a 48-volt active stabilizer similar to that found in the Rolls-Royce Cullinan and a high-end Naim audio system, which is typically an optional feature in Bentley models costing over 140,000 yuan [5] - The vehicle is priced significantly lower than international competitors with similar configurations, showcasing the competitive edge of Chinese brands in the high-end market [5] - The Zeekr 9X is built on the world's first luxury hybrid architecture, integrating advanced technologies that address common issues in traditional hybrid vehicles, such as short electric range and low charging efficiency [6] Technological Advancements - The Zeekr 9X features a 900-volt high-voltage hybrid architecture, a 70-degree 6C hybrid battery, and a self-developed three-motor system, achieving a maximum power output of 1,030 kilowatts [6] - The vehicle's AI digital chassis enhances control over various driving conditions, and it includes a 48-volt active stabilizer that improves handling and adaptability [6] Interior Innovations - The Zeekr 9X introduces a sliding wing screen that resolves the conflict between panoramic sunroofs and ceiling screens, along with a four-way adaptive lumbar support system for enhanced comfort [8] - The audio system features 32 speakers and supports 3D immersive sound, creating a luxurious cabin atmosphere [8] Global Expansion - Chinese automotive brands are increasingly expanding into international markets, with Zeekr successfully entering over 40 countries and regions [9][11] - The brand has achieved significant sales milestones in various markets, including being the top luxury brand in Hong Kong and leading in electric vehicle sales in Kazakhstan [11] - The success of models like the Zeekr 9X signifies a shift from product export to technology output and from price competition to brand value, enhancing China's voice in the global high-end automotive market [11]