东风日产N7单月交付破万，官宣玫瑰摩卡新内饰

Core Insights - Dongfeng Nissan launched the N7's new limited interior color "Rose Mocha" at the Chengdu Auto Show, along with several new purchasing policies [1][13] - The N7 has achieved significant sales milestones, with monthly deliveries expected to exceed 10,000 units by the end of August, making it the first joint venture electric vehicle to reach this milestone [3][17] Group 1: Product Launch and Features - The N7 is designed as a "super comfortable mid-to-high-end electric sedan" tailored for mainstream Chinese families, featuring advanced technologies such as AI zero-pressure cloud blanket seats and a comprehensive driving assistance system [5][17] - The new "Rose Mocha" interior color was developed in response to user preferences, aiming to enhance the driving experience and reflect a tasteful lifestyle [6][8] Group 2: Market Performance - Since its launch, the N7 has consistently ranked as the top-selling joint venture electric sedan, with retail sales of 6,189 units in June and 6,455 units in July [3][17] - The N7's production capacity has doubled, leading to a continuous increase in delivery volumes over the past four weeks [3] Group 3: User Engagement and Marketing - The introduction of the "Rose Mocha" interior involved collaboration with actress Mao Xiaotong, who contributed to the design and promotion, appealing to both male and female consumers [8][12] - The company has implemented flexible purchasing incentives, including free upgrades to the new interior for existing customers and a 5,000 yuan customization fund for personalized options [13][15] Group 4: Future Outlook - Dongfeng Nissan aims to continue focusing on user needs, enhancing product iterations and service upgrades to establish the N7 as a key partner in users' lives [17]