PDD(US:PDD) Qi Lu Wan Bao·2025-08-29 07:22Core Viewpoint - Pinduoduo is actively expanding its short drama business, evidenced by a recent job posting for a "Short Drama Production Operations" position with an annual salary of nearly 500,000 yuan, indicating a strategic focus on content creation and user engagement [1] Group 1: Recruitment and Job Role - Pinduoduo is hiring for a "Short Drama Production Operations" role, emphasizing the need for candidates to have a keen insight into short drama trends and user demands [1] - The job responsibilities include topic planning, script writing, filming, and post-production, highlighting the company's commitment to high-quality content creation [1] Group 2: Business Initiatives - In February, Pinduoduo launched the "New Version of Duoduo Has Good Dramas" policy, followed by the "2025 Short Drama Co-Creation Plan" in July, which includes incentives like revenue sharing and open themes [1] - The company has applied for multiple trademarks related to short dramas, including "Duoduo Theater" and "Duoduo Has Good Dramas," indicating a strategic move to solidify its presence in the entertainment sector [6] Group 3: Market Position and Historical Context - Pinduoduo is not a newcomer in the short drama field; it has been proactive since 2019 by inviting various short video MCN organizations to enhance content diversity [8] - The company has prioritized short dramas within its business model, establishing it as an independent channel alongside live streaming and recommendations as of April 2024 [8]