海天味业2025中报亮眼：营收净利双增，净利强势实现双位数增长

Core Insights - Haitian Flavor Industry reported a revenue of 15.23 billion yuan for the first half of 2025, marking a year-on-year growth of 7.59%, and a net profit of 3.91 billion yuan, up 13.35% year-on-year, showcasing strong resilience in a competitive market [1] - The company has maintained its position as China's largest condiment manufacturer for 28 consecutive years, with soy sauce and oyster sauce sales leading both the domestic and global markets [1][6] - Haitian's strategic focus on "full-scene cooking solutions" has led to the development of new products, including cold dressing, spicy fresh sauce, chicken essence, and chicken juice, enhancing its influence in niche markets [1] Product Development - In the vinegar sector, the company has adopted a "true materials and fermentation" philosophy, launching a dual product strategy of "traditional vinegar + specialty vinegar," including varieties like white rice vinegar and apple vinegar [3] - In the cooking wine category, Haitian has introduced a range of products such as Haitian Ancient Road Cooking Wine, establishing a strong presence in the niche market [6] Consumer Engagement - Haitian's consumer reach has grown to 754 million, an increase of 21.6 million from the previous year, and it has been recognized as one of China's top ten preferred brands for 11 consecutive years [6] - The company’s soy sauce, oyster sauce, and vinegar have consistently ranked first in their respective categories according to the C-BPI brand power index [6] Supply Chain and R&D - The company has strengthened its supply chain management, focusing on quality, efficiency, and cost, which has solidified its industry-leading position [7] - In 2024, Haitian's R&D investment exceeded 800 million yuan, a record high, with over 1,000 patents granted, enhancing product quality and cost advantages [7] Sustainability Initiatives - Haitian is committed to green development and has initiated the first full industry chain carbon reduction alliance in the condiment sector, promoting a sustainable supply chain [7] Brand Innovation - The company has successfully transitioned from a traditional brand to a modern one, exemplified by innovative marketing campaigns such as the soy sauce ice cream pop-up event, which resonated with younger consumers [8] - Haitian has launched the "Little Powder Cap" public welfare initiative, developing special series products to support vulnerable groups while promoting nutritional health [8] Marketing and Brand Exposure - In the first half of 2025, Haitian sponsored the first domestic food competition variety show, "One Meal to Fame," significantly enhancing brand exposure with nearly 5 billion impressions [10] - The company aims to expand its global presence following its successful listing on the Hong Kong stock exchange, enhancing its international market influence [10][11]