真金白银添助力，今年金秋消费季活动将从9月持续到11月

Core Points - The 2023 Golden Autumn Consumption Season, part of the Chinese Farmers' Harvest Festival, will run from September to November, with the launch event on September 5 in Hangzhou, Zhejiang Province [1][2] - The focus of this year's festival is on promoting the "harvest economy," aiming to enhance the sales and profitability of agricultural products, allowing farmers to gain more from their sales [1] - Since the inception of the Golden Autumn Consumption Season, over 130 billion yuan worth of agricultural products have been sold, establishing it as a significant event during the harvest festival [1] Group 1 - The event is jointly initiated by six departments, including the newly added Ministry of Culture and Tourism, to integrate agriculture with culture and tourism, enhancing the flow of quality agricultural products and encouraging rural tourism [2] - Various consumer benefits will be introduced, including promotional policies from industry associations and e-commerce platforms, as well as financial institutions offering consumer vouchers and discounts [2] - Major e-commerce platforms like Taobao, JD.com, Pinduoduo, Meituan, Douyin, and Xiaohongshu will participate in promotional activities, providing subsidies and support for farmers [2] Group 2 - The launch event in Hangzhou aims to leverage the city's strengths in e-commerce and live streaming to facilitate the movement of agricultural products from rural areas to urban markets [3] - Six cities, including Tianjin, Shenyang, Wuhan, Guangzhou, Chengdu, and Lanzhou, will issue initiatives to promote collaborative consumption activities during key holidays, enhancing urban-rural connections [3] - The goal is to allow urban residents to experience rural life and share in the harvest's benefits, contributing to mutual prosperity between urban and rural areas [3]