Bei Jing Shang Bao·2025-08-29 07:53Core Viewpoint - Xinhua Life Insurance Company is implementing a dynamic product adjustment mechanism to enhance competitiveness and promote high-quality business development in response to the reduction of the preset interest rate [1] Group 1: Product Strategy - The company is constructing a diversified product system, strengthening product combination strategies and scenario-based marketing to meet diverse insurance needs throughout the customer lifecycle [1] - There is a deep integration of products and services, creating one-stop insurance solutions through combinations of insurance with pension, health, and financial services to enhance customer experience [1] - The company is transforming risk protection products by focusing on risk control and advancing products like increasing death benefit life insurance, pension annuities, and whole life insurance, emphasizing long-term financial planning and pension protection [1] Group 2: Market Positioning - The company aims to increase the supply of protection-type products, delving into personalized and differentiated protection needs to provide comprehensive risk protection solutions for customers [1] - The brand "Good Products at Xinhua" is being developed to establish product advantages in niche markets, making the company's offerings more accessible [1]