抖音电商首创最严珠宝玉石质检体系，推动行业规范与消费扩容

Core Insights - Douyin E-commerce introduced a pioneering "quality inspection and logistics integration center" (QIC) model, enhancing transparency and standardization in the jade industry, which is expected to boost consumer confidence and economic growth [1][3][7] Group 1: QIC Model and Its Impact - The QIC model involves a comprehensive process of quality inspection, warehousing, and logistics, ensuring that products undergo multiple checks before shipping, thus reducing risks of fraud [3][6] - The QIC has partnered with eight authoritative institutions, achieving an average daily inspection volume exceeding 20,000 orders, and reducing logistics and inspection costs for merchants by nearly 50% [3][6] - Research indicates that 70% of consumers choose to purchase jewelry and jade products on Douyin E-commerce due to the assurance provided by the QIC service [1] Group 2: Industry Growth and Trends - The jewelry e-commerce retail sales in China are projected to reach 298.26 billion yuan in 2024, marking a 16.4% year-on-year increase, with live-streaming e-commerce expected to contribute significantly to this growth [3][4] - The live-streaming e-commerce sector is anticipated to surpass 4.5 trillion yuan in gross merchandise volume (GMV) in 2024, accounting for nearly one-third of online retail sales and contributing 80% to the growth of e-commerce [3] - The QIC model is seen as a replicable framework for the industry, promoting standardization and expanding consumer trust, which is crucial for the growth of both the jewelry sector and the broader live-streaming e-commerce market [7]