桂林旅游上半年净利润同比扭亏为盈 积极探索“旅游+”新业态

Core Viewpoint - Guilin Tourism Co., Ltd. reported a significant turnaround in its financial performance for the first half of 2025, achieving a net profit of 8.01 million yuan, a substantial increase compared to the previous year, driven by a rise in tourist numbers and innovative product offerings [2][3][5]. Financial Performance - The company achieved an operating income of 197 million yuan, a year-on-year increase of 0.33% [2]. - The net profit attributable to shareholders was 8.01 million yuan, an increase of 27.1 million yuan compared to the previous year, marking a return to profitability [2]. - The operating cost decreased by 1.9% to 140 million yuan, and management expenses were reduced by 7.47% [5][6]. Tourist Reception and Growth - Guilin Tourism received 2.346 million visitors in the first half of 2025, a year-on-year increase of 6.96% [2]. - During the "May Day" holiday, visitor numbers and operating income increased by 10% and 13%, respectively [3]. Product Innovation and Marketing - The company launched a series of themed tourism products for various holidays, enhancing visitor experiences and driving revenue growth [3]. - Collaborations with cultural brands and gaming companies have led to innovative marketing strategies, such as the partnership with the mobile game "Zhu Xian" [4]. Strategic Initiatives - The company is focusing on enhancing internal control systems, streamlining management, and optimizing costs [5]. - Efforts to revitalize underperforming assets included leasing the Guilin Tianzhitai Building, generating rental income of 131 million yuan [6].