SAIC MOTOR(SH:600104) Zheng Quan Ri Bao·2025-08-29 08:43Core Insights - The 28th Chengdu Auto Show has officially opened, showcasing SAIC Volkswagen's new model, the Lavida L, which is positioned as a high-performance A-class coupe [1][2] - The Lavida L is launched at a starting price of 119,900 yuan, targeting young consumers seeking performance and individuality [2] - The GTS variant of the Lavida L features a 2.0T engine with a peak torque of 350 N·m and a 0-100 km/h acceleration time of 6.98 seconds, appealing to performance enthusiasts [2] Product Launch and Features - The Lavida L is celebrated for its design, featuring a wide-body coupe style, a fastback design, frameless doors, and an electric tailgate [2] - The GTS variant includes exclusive sporty features such as a black sports kit, dual exhaust design, and a distinctive red GTS badge [2] - The new Lavida L GTS racing car was unveiled at the event, emphasizing the model's performance heritage [2][3] Customization and User Engagement - Official modification kits for the Lavida L and ID.3 GTX were introduced, enhancing their customization appeal [4] - The Lavida L modification kit includes components like front and rear lips, side skirts, and a small rear wing, showcasing a sporty stance [4] - A user engagement initiative was launched, inviting Lavida owners to share their car stories for a chance to participate in exclusive racing courses [5] Strategic Positioning - SAIC Volkswagen is advancing its "oil-electric dual progress" strategy, reinforcing its leadership in the fuel vehicle market [5] - The launch of the Lavida L aligns with the company's focus on meeting the demands of fuel vehicle users, promoting a new era of "fuel vehicle personalization" [5]