今年金秋消费季主要有三个特点

Core Viewpoint - The Ministry of Agriculture and Rural Affairs of China held a press conference to introduce the overall arrangements and preparations for the 2025 Chinese Farmers' Harvest Festival, emphasizing the importance of agricultural product sales and consumer engagement during the Golden Autumn Consumption Season [1][3]. Group 1: Golden Autumn Consumption Season - The Golden Autumn Consumption Season is a key activity of the Chinese Farmers' Harvest Festival, aimed at enhancing agricultural product sales and ensuring farmers receive higher returns from their sales [3]. - Since the inception of the Golden Autumn Consumption Season, over 130 billion yuan worth of agricultural products have been sold, establishing it as a vibrant and popular event during the Harvest Festival [3]. Group 2: Characteristics of This Year's Golden Autumn Consumption Season - This year's Golden Autumn Consumption Season features three main characteristics: 1. Richer content, with activities running from September to November, initiated by six departments including the Ministry of Agriculture and Rural Affairs and the Ministry of Culture and Tourism, focusing on integrating agriculture with culture and tourism [4]. 2. Stronger benefits for consumers, with various organizations and e-commerce platforms offering promotional activities, subsidies, and support to enhance consumer engagement [4]. 3. Enhanced urban-rural linkage, with the launch event scheduled for September 5 in Hangzhou, aiming to attract urban residents to rural areas and promote mutual prosperity [4].