xilinmen(SH:603008) Xin Lang Cai Jing·2025-08-29 09:02Core Viewpoint - The company is experiencing revenue and profit growth, driven by a diversified product matrix and structural transformation that enhances gross margin [1] Group 1: Investment Highlights - The company has adjusted its profit expectations upward, maintaining a "Buy" rating. The earnings per share (EPS) forecasts for 2025-2027 have been revised to 1.25, 1.35, and 1.44 yuan, respectively, from previous estimates of 1.18, 1.27, and 1.35 yuan. The target price has been raised to 22.49 yuan, applying an 18x price-to-earnings (PE) ratio for 2025 [2] - Revenue and profit have both increased. For the first half of 2025, the company reported operating revenue of 4.021 billion yuan, a year-on-year increase of 1.59%. The net profit attributable to shareholders was 266 million yuan, up 14.04% year-on-year [2] - In Q2 2025, operating revenue reached 2.290 billion yuan, reflecting a year-on-year increase of 4.27% and a quarter-on-quarter increase of 32.37%. The net profit attributable to shareholders was 195 million yuan, a year-on-year increase of 22.43% [2] Group 2: Business Development - The company is advancing its self-owned brand retail business through both online and offline channels. As of mid-2025, the number of self-owned brand specialty stores exceeded 5,000, with partnerships established with major retailers [3] - The online channel has achieved full coverage on major e-commerce platforms like Tmall and JD.com, utilizing innovative marketing strategies such as live streaming and content creation on platforms like Xiaohongshu, Bilibili, and Douyin [3] - The company is expanding its engineering self-owned brand business by targeting diverse client types, including international hotel groups and apartments, to create new cooperation models [3] Group 3: Financial Metrics - In Q2 2025, the company's net profit margin was 8.53%, an increase of 1.27 percentage points year-on-year, while the gross margin was 38.42%, up 2.6 percentage points year-on-year [3] - The company's expense ratios for sales, management, finance, and research and development were 21.11%, 4.07%, 2.10%, and 0.21%, respectively, with year-on-year changes of +1.46 percentage points, -1.18 percentage points, +0.04 percentage points, and -0.30 percentage points [3]