全新MG4正式上市，以6.58万起售价重塑纯电两厢市场格局

Core Insights - The launch of the new MG4 electric vehicle by SAIC's MG brand positions it as a strong competitor in the market, targeting popular models like BYD Dolphin and Geely Xingyuan with competitive pricing and advanced features [1][4] - The MG4 has received over 45,000 orders within just 24 days of its pre-sale, indicating strong market demand and appeal [1] - The vehicle offers multiple versions with a focus on cost-effectiveness, including a 437 km range model priced at 65,800 yuan and a 530 km range model in the 90,000 yuan range, making it a leader in the 400 km electric range category [1] Product Features - The MG4 features a body size of 4395×1842×1551 mm and a wheelbase of 2750 mm, with a high space utilization rate of 93.8% and a trunk capacity of 471 liters [1] - It boasts a low energy consumption of 10.4 kWh per 100 km and supports fast charging from 30% to 80% in just 20 minutes [1] - The vehicle is equipped with a 120 kW motor, achieving 0-50 km/h acceleration in just 3 seconds [1] Technology and Safety - The MG4 is equipped with the Qualcomm 8155 chip and supports multi-brand smartphone connectivity, enhancing user experience with a 15.6-inch 2.5K display and various advanced features [2] - It incorporates CTB battery body integration technology, achieving a torsional rigidity of 31,000 N.m/deg, and includes 14 active safety features for comprehensive travel protection [2] Comfort and Design - The MG4 emphasizes comfort and user-friendly design, particularly catering to female users with features like 360° sunshade glass, privacy glass in the rear, and heated steering wheels [3] - It integrates advanced technologies such as a one-piece thermal management system and the aforementioned semi-solid-state battery, challenging the perception of low-cost electric vehicles [3] Market Strategy - MG's dealer network is set to expand rapidly, with expectations to exceed 400 dealers by the end of the year, alongside the establishment of 200 pop-up stores in collaboration with OPPO [4] - The launch of the MG4 signifies a significant acceleration in MG's new energy strategy, aiming to redefine the value benchmark for electric vehicles priced under 100,000 yuan in a competitive market [4]