Core Insights - The Chengdu International Auto Show showcased the new Tank 500, which gained significant attention for its advanced features and strong market presence [1][10] - The Tank 500 achieved over 12,000 pre-orders within just 2 hours of its launch, highlighting its appeal in a competitive automotive market [3][12] - The vehicle is positioned as a luxury off-road SUV, integrating advanced technology and design elements that cater to modern consumer preferences [4][6][9] Product Features - The Tank 500 is available in four versions, with prices ranging from 335,000 to 375,000 yuan, and includes various luxury features and technology packages [3][4] - It incorporates the third-generation Coffee Pilot Ultra driving assistance system and Coffee OS 3 smart space system, enhancing its competitive edge over traditional luxury brands [6][13] - The vehicle's design reflects a blend of modern luxury and traditional Chinese aesthetics, appealing to a diverse consumer base [7][9] Market Strategy - The Tank brand is focusing on a dual technology approach with the Hi4-T and Hi4-Z hybrid architectures, aiming to lead in the new energy off-road vehicle segment [13][15] - The Hi4-T architecture has been upgraded to improve performance, with significant enhancements in electric motor power and charging efficiency [13][15] - The brand's commitment to user-centric design is exemplified by the CEO's direct engagement with customers at the auto show, reinforcing the company's dedication to understanding consumer needs [10][12]
智能豪华越野新标杆！全新坦克500成都车展亮相，张雨绮出任“首席体验官”