进击线下，美团自营超市“快乐猴”开出杭州首店

Core Insights - Meituan's self-operated supermarket "Happy Monkey" opened its first offline store in Hangzhou on August 29, 2023 [1] - The supermarket offers various products including vegetables, fruits, meat, seafood, grains, dairy, baked goods, and beverages, along with its own brand products [1] - The store is located in a competitive area with other supermarkets like Hema NB and Auchan within a 1.5-kilometer radius [1] Company Strategy - "Happy Monkey" is positioned as a hard discount supermarket under Meituan, with plans to open additional stores in Beijing and Hangzhou in August 2023 [1] - The business model is comparable to Hema NB, focusing on hard discount pricing [1] - The initial store size is approximately 800-1000 square meters [1]