POP MART(HK:09992) Qi Lu Wan Bao·2025-08-29 09:52Core Viewpoint - The mini LABUBU plush keychain from the THE MONSTERS series by Pop Mart has sold out across multiple platforms, with secondary market prices rising significantly, indicating strong demand and potential investment opportunities in collectible toys [1]. Group 1 - The mini LABUBU plush keychain was launched online on August 28, with the main product being a part of the heart password series [1]. - The product has seen substantial sales, with over 300,000 units sold on Taobao, more than 155,000 units on Douyin, and over 700,000 units on JD.com [1]. - The hidden variants of the product are currently being sold at nearly 8 times their original price in the secondary market, reflecting a high demand and potential for profit [1].