Core Viewpoint - The company, Xiaocaiyuan, has successfully entered the Hong Kong stock market and reported significant revenue and profit growth, despite facing challenges in same-store sales and a slowdown in new store openings [1][4][5]. Financial Performance - Xiaocaiyuan's revenue for the first half of the year increased by 6.5% to 2.714 billion yuan, while net profit rose by 35.7% to 382 million yuan [1]. - Same-store sales have shown a decline, with a drop of 12.12% last year and 7.19% in the first half of this year [7]. Expansion Plans - The company plans to open 50 new stores in September, aiming for a total of 800 stores by the end of the year [5][11]. - As of June 2025, the target is to reach 672 stores, with a long-term goal of 3,000 stores [3][14]. Market Strategy - Xiaocaiyuan's strategy focuses on maintaining a balance between dine-in and takeout services, with a preference for dine-in, aiming for a 70:30 ratio [9][10]. - The company has decided to refrain from participating in discount promotions on delivery platforms to prioritize dine-in service [10]. Customer Insights - The average customer spending has decreased from 65.8 yuan in 2022 to 57.1 yuan in the first half of this year, indicating a focus on value for customers [7][8]. - The company aims to maintain a target price range of 55-60 yuan for customer spending [7]. Future Outlook - Xiaocaiyuan is concentrating on expanding within the domestic market, with plans to open stores in Hong Kong as a result of its recent IPO, but prioritizing growth in mainland China [15][16]. - The company is not currently considering international expansion until it reaches a more substantial scale [16].
对话小菜园董事长汪书高：先专注主品牌，明年广深增至50家