进击线下 美团自营超市“快乐猴”开出杭州首店

Group 1 - The core point of the article is the opening of Meituan's first offline supermarket, "Happy Monkey," in Hangzhou, which aims to attract customers through various promotions and a competitive product range [2][3] - The supermarket offers a wide variety of products including vegetables, fruits, meat, seafood, grains, dairy, baked goods, ready-to-eat meals, and beverages, along with some private label items under the "Happy Monkey" brand [2] - The location of the "Happy Monkey" store is in a highly competitive area, with notable competitors such as Hema NB and Auchan within a 1.5-kilometer radius [2] Group 2 - "Happy Monkey" is considered a hard discount supermarket project under Meituan, with plans to open a total of three initial stores in August, including one in Beijing and two in Hangzhou [2] - The business model of "Happy Monkey" is designed to compete with Hema NB, focusing on hard discount pricing, with the first stores expected to have an area of approximately 800 to 1,000 square meters [2]