红旗成都车展演绎技术、年轻化与品牌使命“三重奏”

Core Viewpoint - Hongqi brand has achieved a significant milestone by becoming the first Chinese luxury brand to surpass 2 million users, showcasing its transition from a "national car" to a "people's car" with the introduction of new models at the Chengdu Auto Show [1][14]. Group 1: Technological Innovation - The new Tian Gong series models are built on a 900V high-voltage platform, marking the entry of Hongqi into the "ultra-high voltage era" of electric vehicles [4]. - The Tian Gong 05 model offers a pure electric range of 850 kilometers, while the Tian Gong 06 provides a range of 780 kilometers, catering to most daily commuting and long-distance travel needs [7]. - Fast charging capabilities allow users to charge from 10% to 80% in just 12 minutes, enabling a range of 500 kilometers in 10 minutes, significantly enhancing user convenience [7]. - The new models achieve a low energy consumption of 12.4 kWh per 100 kilometers, translating to a cost of less than 0.1 yuan per kilometer [7]. - The Tian Gong series incorporates advanced safety features, including a "six-dimensional safety" system that covers various safety aspects [8]. Group 2: Brand Transformation and User Engagement - Hongqi is focusing on appealing to younger consumers by redefining its brand image, moving from a perception of solemnity to one that is more engaging and relatable [9]. - The introduction of the "潮改计划" (Trendy Modification Plan) allows users to personalize their vehicles at a lower cost, demonstrating a commitment to user involvement [11]. - The "Hongqi Off-Road" project has engaged users in naming submissions, receiving 310,000 entries globally, which reflects a shift towards open innovation in product development [13]. - Hongqi is transitioning from merely being a car manufacturer to becoming a builder of mobility ecosystems, emphasizing lifestyle and community [13]. Group 3: Recognition and National Mission - Hongqi has achieved a brand value of 141.065 billion yuan and is recognized for its contributions to the high-end automotive market in China [14]. - The brand has been involved in significant national events, reinforcing its image as a reliable representative of Chinese industrial capabilities [16]. - Hongqi's dual identity as a national symbol and a partner in users' lives reflects its understanding of its value and mission [16]. Group 4: Future Development - The delivery of the Tian Gong series and the advancement of projects like "Hongqi Off-Road" signify a new phase in Hongqi's development, emphasizing user proximity and innovation [17].