电厂 | 全新P7上市热销，但销量已经不是小鹏的最大问题

Core Insights - The new Xiaopeng P7 was launched on August 27, with a starting price of 219,800 yuan, and achieved over 10,000 orders within 7 minutes of its release [1] - Xiaopeng Motors has delivered 197,189 vehicles in the first half of the year, surpassing last year's total deliveries, with July's deliveries reaching 36,717 units, nearing the target of 40,000 units per month [1][12] - The company aims to achieve profitability in the fourth quarter of this year, with a focus on maintaining sales growth through the MONA series, G7, and P7 series [1][12] Product Development - The new P7 features improvements in design, chassis performance, and interior space, addressing previous customer complaints about rear seat comfort [4][6] - The vehicle's interior has been upgraded with a rear seat angle of 30 degrees, a trunk capacity of 575 liters, and additional storage spaces, enhancing overall comfort [6] - The P7's performance includes an 800V XPower electric drive system, with a maximum power output of 437 kW, combining comfort, handling, and performance [6][9] Market Positioning - Xiaopeng Motors aims to rank among the top three in pure electric sedan sales, with the P7 positioned to impact the sales of the P7+ [11] - The average monthly delivery for Xiaopeng Motors in the first seven months of the year was 33,415 units, with a consistent performance of over 30,000 units for nine consecutive months [12] - Despite the new P7's launch, the company faces challenges in maintaining high average selling prices due to a shift towards lower-priced models like the MONA M03 [15][17] Financial Performance - In the first half of the year, Xiaopeng Motors reported a 279% increase in deliveries, but the average revenue per vehicle dropped significantly to 158,500 yuan, a 33.3% decrease year-on-year [14][15] - The company's gross margin improved by 6.6 percentage points compared to the previous year, despite the decline in average selling price [14] - The performance of the high-end model X9 has been underwhelming, with deliveries in the first seven months falling short of last year's total [17][19] Future Outlook - Xiaopeng Motors plans to launch a range of new products from 2026 to 2027, covering various price segments from 100,000 to 2 million yuan, including full-size SUVs [19] - The company must navigate the challenge of gaining recognition in the high-end market while relying on lower-priced products for sales growth [19]