NIO(US:NIO) Zheng Quan Ri Bao Wang·2025-08-29 10:24Core Insights - NIO's new brand, Lado, has successfully delivered its 10,000th L90 SUV at the Chengdu International Auto Show, marking a strong market entry with significant sales in less than a month since its launch [1] - The Lado L90 is positioned as a leading large three-row SUV, leveraging NIO's decade-long experience in electric vehicle technology and extensive battery swap network to enhance user experience [1][3] - The Lado L90 seven-seat version was unveiled at the auto show, featuring innovative space utilization and a starting price of 271,800 yuan, filling a gap in the market for large electric SUVs [2] Product Features - The Lado L90 seven-seat version offers a flexible seating arrangement with a 2+3+2 layout, allowing for easy access to the third row and ample cargo space [2] - The vehicle includes advanced features such as an electric folding second-row seat and a spacious flat floor when seats are folded down, catering to family needs [2] - A new color option, "Night Purple," was introduced, showcasing advanced production techniques and offering multiple personalization choices for consumers [2] Market Positioning - The Lado L90 is positioned as a unique offering in the new energy large seven-seat SUV segment, with a competitive pricing strategy through a battery-as-a-service (BaaS) model [2] - The vehicle's launch is part of NIO's broader strategy to lead the transition of large SUVs to electric power, supported by its established technology and infrastructure [3] - The Lado L90 and the newly launched ES8 are seen as complementary products, together covering a price range from 180,000 to 450,000 yuan, targeting diverse consumer segments [3]