Core Viewpoint - The company aims to diversify its product offerings by exporting various new products from China to Asian and European markets, responding to the challenges faced in its current fast-moving consumer goods (FMCG) trade business [1][2] Group 1: Business Strategy - The company intends to expand its packaging food, beverage, and household consumer goods trade business due to significant improvements in the quality and price advantages of Chinese products [1] - The company is continuously reviewing its import trade operations to streamline unprofitable segments and reduce operational costs in response to increasing competition from local brands [1] - The company plans to expand its agricultural processing center in Dongguan, which serves as a crucial hub for fresh agricultural product trade, providing pre-prepared and cooked fresh produce to well-known fast-food chains and school canteens [1] Group 2: Market Conditions - The FMCG trade business is facing adverse market conditions due to the growing preference of Chinese consumers for local products, driven by competitive pricing and increased market share through advertising [1] - The company believes that its established supply chain and market expertise in China will support the development of its export business and local fresh agricultural product trade [2]
亨泰拟开拓亚洲及欧洲出口市场 应对本土进口业务挑战