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新华保险龚兴峰:会把分红险产品作为主流产品来进行对待
Bei Jing Shang Bao·2025-08-29 10:37

Core Viewpoint - Xinhua Life Insurance Company is focusing on expanding the sales of participating insurance products in a low-interest-rate macro environment, indicating a strategic shift towards enhancing its product offerings and customer wealth management services [1] Group 1: Strategic Initiatives - The company has established a leadership team for the transformation of participating insurance, creating an integrated mechanism for sales promotion and account management [1] - The transformation of participating insurance has shown positive results in the first half of the year, with three main aspects highlighted: defining the role of participating insurance in the customer lifecycle product system, enriching wealth management concepts centered on customer needs, and constructing a sales framework [1] Group 2: Market Positioning - With the expected decrease in the predetermined interest rate, the proportion of participating insurance is anticipated to gradually increase, positioning these products as mainstream offerings [1] - The company plans to deepen the development of participating insurance products, aiming to provide a more competitive product portfolio [1]