Group 1 - The core theme of the article revolves around the romantic atmosphere created by the release of 19 new films during the Qixi Festival, with various marketing strategies employed to enhance the viewing experience [1] - The film "7 Days" features unique promotional elements such as confetti and roses, aiming to attract couples to theaters [1] - "A Cloud Like You" dominates the screens during the festival, offering interactive experiences for audiences, including writing confession lines and receiving cotton candy [1] Group 2 - The marketing strategies employed by the film industry during the Qixi Festival include special screenings and themed events to create a romantic ambiance [1] - Audience reactions to these marketing efforts are mixed, with some finding them romantic while others perceive them as awkward [1]
七夕档爱情电影,营销谁能赢?
Hu Xiu·2025-08-29 10:35