Group 1 - The core viewpoint of the article highlights a trend of quality upgrades in tourism consumption during the summer of 2025, with a significant increase in first-time air travelers and a notable rise in bookings for mid-to-high-end hotels compared to budget hotels [1][2] - The total passenger volume for civil aviation during the summer is expected to reach a historical high of 150 million, driven by affordable ticket prices on popular domestic and international routes [1] - Approximately 6 million people are expected to fly for the first time this summer, primarily consisting of children, students, and seniors, indicating a significant shift in consumer behavior towards travel [1] Group 2 - Weekend local leisure and nearby vacation travelers are identified as a major source of tourism in central cities, with over 70% of hotel and scenic area guests coming from local and surrounding cities [2] - Popular cities for hotel bookings during the summer include Shenzhen, Guangzhou, Chengdu, Shanghai, Beijing, Chongqing, Hangzhou, Xi'an, Dongguan, and Changsha, which are also favored destinations for family travel [2] - Destinations such as Xinjiang, Tibet, and Qinghai have seen significant increases in travel interest, with hotel booking rates in certain areas exceeding 80% year-on-year [2]
同程旅行暑期旅游盘点：大众旅游消费呈现品质升级新趋势