Xin Jing Bao·2025-08-29 11:40Core Viewpoint - Anta Sports reported a record high revenue of 38.54 billion RMB for the first half of 2025, marking a 14.3% year-on-year increase, but the net profit attributable to shareholders decreased by 8.9% due to dilution from the Amer Sports listing [1][2] Financial Performance - Anta Sports achieved a revenue of 38.54 billion RMB, a 14.3% increase year-on-year, with net profit attributable to shareholders at 7.031 billion RMB, a 14.5% increase excluding the impact of Amer Sports [1][2] - The gross profit margin declined by 0.7 percentage points to 63.4%, with Anta brand's margin down 1.7 percentage points to 54.9% and FILA's margin down 2.2 percentage points to 68% [2][3][4] Brand Performance - Revenue growth for major brands included Anta brand at 16.95 billion RMB (5.4% increase), FILA at 14.18 billion RMB (8.6% increase), and other brands like Descente and Kolon at 7.41 billion RMB (61.1% increase) [2][4] - The share of revenue from other brands increased from 13.6% to 19.2% year-on-year [2] Store and Channel Strategy - Anta maintained its store count at 9,909, a decrease of 10 stores from the end of 2024, while other brands like Descente and Kolon saw an increase in store numbers [5] - FILA's store count decreased to approximately 2,054, despite a 30% coverage of new image stores [4][5] Acquisition Strategy - Anta completed the acquisition of Jack Wolfskin for 2.1 billion RMB and is developing a 3-5 year revitalization plan for the brand [7] - The company announced a joint venture with South Korean fashion group MUSINSA to explore the integration of fashion and sports industries [7][8] Investment in Technology and Innovation - Anta plans to increase investment in AI technology and has initiated a strategic layout for AI applications across its operations [8][9] - The company has invested a total of 20 billion RMB in innovation over the past decade and plans to invest another 20 billion RMB by 2030 [9] Advertising and R&D Expenditure - Anta's advertising expenditure remained stable at 2.5 billion RMB for the first half of 2025, with the advertising expense ratio decreasing from 7.5% to 6.6% [10] - R&D expenditure for the first half of 2025 reached 1 billion RMB, maintaining a ratio of 2.6% [10]