《死神来了6》票房破亿，“超级英雄”疲软，引进片风向变了？

Core Insights - The film "Final Destination 6" has achieved over 100 million yuan in box office revenue in mainland China, marking it as the 13th film to reach this milestone in 2023, indicating a strong demand for quality horror films among local audiences [1] - The trend shows a decline in the appeal of traditional Hollywood blockbusters in the mainland market, with a growing interest in unique genre films like "Final Destination 6" and "Alien: Covenant" [2][5] - The box office performance of imported films has been fluctuating, with a general downward trend observed since 2019, highlighting the challenges faced by Hollywood films in maintaining high box office revenues in China [4][6] Box Office Performance - "Final Destination 6" reached a box office of 195 million yuan, while "Jurassic World: Rebirth" remains the highest-grossing foreign film in 2023 with 566 million yuan [1][4] - The box office records for imported films have shown a decline from 42.5 billion yuan in 2019 to lower figures in subsequent years, indicating a shift in audience preferences [4][6] Market Trends - The imported film market is increasingly dominated by American films, with a significant drop in the presence of films from other countries, particularly India, which once had a strong foothold in the market [5][6] - The number of superhero films has decreased significantly, with only one film breaking the 100 million yuan mark in 2024, reflecting a waning interest in this genre among Chinese audiences [7][9] Genre Diversity - There is a notable scarcity of original films among imported titles, with most being sequels or re-releases, which has led to a demand for more diverse and unique film offerings in the market [9][10] - Films like "F1: Drive to Survive" and "Final Destination 6" have successfully filled the gap for unique genre films, demonstrating the potential for success in the mainland market when offering fresh content [10]