老板电器2025半年报：锚定烹饪主航道，向“烹饪伙伴”转型撬动产业增长新蓝海

Core Viewpoint - The company Boss Electric (002508, SZ) has demonstrated resilience in a complex market environment, reporting a total revenue of 4.608 billion yuan and a net profit of 712 million yuan for the first half of 2025, with significant growth in the second quarter laying a solid foundation for annual growth [1] Financial Performance - In the first half of 2025, Boss Electric distributed a high dividend of 472 million yuan, accounting for 66% of its net profit, providing tangible returns to investors [1][3] - The company achieved a net profit margin of 15.45%, leading the industry and showcasing its pricing power and cost control capabilities [2] - The current price-to-earnings (P/E) ratio of Boss Electric is 12.57, below the industry average of 16.89, highlighting its undervaluation [2] Market Position and Strategy - Boss Electric is transitioning from a "kitchen appliance expert" to a "cooking partner," actively responding to the challenges of smart transformation in the traditional home appliance industry [1][4] - The company maintains a leading position in offline and online sales for kitchen appliances, with significant market shares in various product categories [2] Innovation and R&D - Boss Electric is increasing its investment in research and development, with an expected R&D expenditure exceeding 400 million yuan in 2024 and 159 million yuan in the first half of 2025 [4][5] - The company has developed the first AI cooking model "Shishen," which has seen user numbers exceed 5.4 million, enhancing user engagement through features like AI tongue diagnosis and smart recipe recommendations [5] Growth Opportunities - The digital kitchen appliance category has seen a year-on-year sales increase of 56.26% and a revenue growth of 39.81%, becoming a significant growth driver for the company [5] - Boss Electric is also expanding into the commercial kitchen appliance sector, with contract and invoicing amounts increasing by 37% and 50% respectively, contributing to overall performance [5]