本周研究跟踪与投资思考：我国家电社零延续强劲增长趋势，6 月同比增长 超 30%，空调在高温天气的带动下线上线下保持较快增长。7 月以来，我国 多地尤其是北方出现持续高温天气，有望为空调等需求增长创造良好条件。 6 月家电社零增长超 30%，各品类零售需求表现积极。据统计局数据，6 月我 国社会消费品零售总额同比增长 4.8%，累计同比增长 5.0%；家电和音像器 材类限额以上零售额同比增长 32.4%，累计同比增长 30.7%。在 618 大促折 扣力度大、北方出现高温天气等利好因素下，家电零售需求保持较快增长。 分品类看，奥维云网数据显示，6 月家电主要品类的零售额均实现良好增长。 6 月空调线上/线下零售额同比分别+20.8%/+37.5%，洗衣机线上线下零售额 增长超 15%，冰箱零售额增长在个位数左右；油烟机、燃气灶、洗碗机线上 增长稳健，线下增速在 10%以上；厨房小家电零售需求延续回暖趋势，电饭 煲线上线下零售额同比+12.7%/+25.6%；扫地机及洗地机延续 20%+较快增长。 6 月家电出口额续降 8%，洗衣机、吸尘器增长良好。据海关总署数据，6 月 我国家电出口额同比下降 7.8%，降幅 ...

证券研究报告 | 2025年07月22日 家电行业周报（25 年第 29 周） 优于大市 6 月家电社零增长超 30%，家电出口额续降 8% 本周研究跟踪与投资思考：我国家电社零延续强劲增长趋势，6 月同比增长 超 30%，空调在高温天气的带动下线上线下保持较快增长。7 月以来，我国 多地尤其是北方出现持续高温天气，有望为空调等需求增长创造良好条件。 6 月家电社零增长超 30%，各品类零售需求表现积极。据统计局数据，6 月我 国社会消费品零售总额同比增长 4.8%，累计同比增长 5.0%；家电和音像器 材类限额以上零售额同比增长 32.4%，累计同比增长 30.7%。在 618 大促折 扣力度大、北方出现高温天气等利好因素下，家电零售需求保持较快增长。 分品类看，奥维云网数据显示，6 月家电主要品类的零售额均实现良好增长。 6 月空调线上/线下零售额同比分别+20.8%/+37.5%，洗衣机线上线下零售额 增长超 15%，冰箱零售额增长在个位数左右；油烟机、燃气灶、洗碗机线上 增长稳健，线下增速在 10%以上；厨房小家电零售需求延续回暖趋势，电饭 煲线上线下零售额同比+12.7%/+25.6%；扫地机及洗地 ...

行 业 及 产 业 行 业 研 究 / 行 业 点 评 2025 年 07 月 21 日 25H1 以旧换新效果显著，传统品 类高增，新兴回暖 看好 ——2025 年 6 月厨电品类零售数据点评 相关研究 证 券 研 究 报 告 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 本期投资提示： 本研究报告仅通过邮件提供给 中庚基金 使用。1 请务必仔细阅读正文之后的各项信息披露与声明 家用电器 - ⚫ 25 年以旧换新加力扩容，再度激活家电消费市场。2024 年"以旧换新"政策落地后， 家电品类补贴范围扩容，拉动需求成效显著：除了 09 年已经涉及的彩电、冰箱、洗衣 机、空调、电脑 5 个补贴品类外，新增热水器、家用灶具、吸油烟机 3 个品类，共计补 贴 8 大品类。根据奥维云网推总数据，2024 年油烟机实现零售额 362 亿元，同比增长 14.9%，实现零售量 2083 万台，同比增长 10.5%；燃气灶实现零售额 204 亿元，同比 增长 15.7%，实现零售量 24 ...

Core Viewpoint - The article highlights the integration of corporate social responsibility and cultural values within the operations of Boss Group, showcasing its commitment to community welfare and employee respect through initiatives like the "Beautiful Kitchen Action" and "Warm Kitchen Plan" [1][4][5]. Group 1: Corporate Culture and Values - The "Tiger Pliers Spirit" represents a relentless pursuit of innovation and responsibility, which has been a driving force behind Boss Group's success since its inception in 1979 [2][5]. - The company emphasizes skill development and respect for talent, fostering a competitive environment that encourages employees to excel and innovate [2][3]. Group 2: Employee Welfare and Community Engagement - Boss Group has implemented a free shuttle service for employees to address commuting challenges, reflecting its commitment to employee welfare and a harmonious work environment [3]. - The "Beautiful Kitchen Action" has successfully renovated over 300 kitchens for low-income families, while the "Warm Kitchen Plan" has provided safe kitchen appliances to nearly 5,000 households, demonstrating the company's dedication to social responsibility [4]. Group 3: Future Vision and Commitment - The company aims to continue its cultural and social initiatives, believing that the construction of a civilized corporate environment is essential for sustainable development [5].

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [4] Core Views - The home appliance industry is experiencing internal growth while external sales are under pressure, with a stable outlook for the second quarter [4][13] - Domestic sales are benefiting from national subsidy policies, leading to positive retail and shipment growth, while external sales face challenges due to high base effects and tariff disruptions [13][14] - The overall performance of listed home appliance companies is expected to remain stable with revenue growth driven by structural upgrades and efficiency improvements [13] Summary by Sections White Goods - Domestic sales growth is accelerating, while external sales are declining due to high base effects and tariff disruptions [2][14] - In April and May, air conditioner shipments increased by 2.6% year-on-year, with domestic sales up 9.5% and external sales down 6.3% [2][14] - Revenue growth for white goods companies is expected to be around double digits, with profit margins showing slight improvement [2][22] Kitchen Appliances - Kitchen appliance demand is improving due to national subsidy policies, with online retail sales growth for range hoods and gas stoves between 10%-20% [2][38] - However, the real estate sector continues to exert pressure, particularly on integrated stove companies [38] - Traditional kitchen appliance companies are expected to see improved profit margins due to declining raw material prices [38] Black Goods - The black goods segment is experiencing structural upgrades, with television sales and revenue increasing by 9.7% and 14.5% respectively during the 618 shopping festival [3][49] - Panel prices have begun to decline, which is expected to improve profitability for black goods companies [49] Small Appliances - The small appliance sector is seeing a recovery in kitchen small appliances, with online retail sales for kitchen small appliances growing by 25% during the 618 period [4][57] - However, external sales are facing short-term pressure due to tariffs and overseas factory setups [57] - Companies like Roborock and Ecovacs are expected to see significant revenue growth, with Roborock projected to grow by 40% [72]

Summary of Key Points from the Conference Call Industry Overview - The home appliance sector is expected to show strong performance in Q2 2025, with leading brands like Midea, Haier, and Gree projected to achieve double-digit growth due to stable profitability and market share gains. In contrast, second-tier brands may experience single-digit declines or marginal growth [1][3][4]. Key Insights and Arguments White Goods and Components - The white goods and components sector is anticipated to demonstrate robust operational resilience, with leading companies expected to achieve over 10% year-on-year growth. In contrast, second-tier white goods companies are likely to see weak performance, with revenue and earnings projected to decline slightly or grow marginally [4]. - Midea Group is recommended as a top pick, with expected revenue and earnings growth of over 15%. Haier is also expected to achieve double-digit growth due to strong domestic air conditioning performance and stable overseas business [4]. Home Appliance Performance - The overall performance of the home appliance industry in Q2 2025 is promising, with strong domestic demand driven by national subsidy policies. The air conditioning market saw a 36% increase in online retail volume, with Midea and Haier gaining market share [5]. - The kitchen small appliance sector is recovering, with a 25% growth during the 618 shopping festival, driven by improved average prices and sales volume [10]. Cleaning Appliances - The cleaning appliance sector is benefiting from national subsidy policies and global market share gains. Companies like Ecovacs and Roborock are experiencing strong revenue growth, while the price increase by a competitor has led to a decline in market share for others, providing growth opportunities for leading brands [1][6]. Black Goods - The black goods sector is stable, with an increase in Mini LED penetration driving price increases. TCL Electronics and Hisense are expected to see revenue and performance growth due to product structure optimization and overseas market expansion [1][13][15]. Export Manufacturing - Export manufacturing companies like Ousheng Electric and Lek Electric are expected to gradually recover their performance in Q3 and Q4 2025, benefiting from well-established production capacity in Southeast Asia [12]. Additional Important Insights - The air conditioning market remains competitive, but leading companies are managing costs effectively without sacrificing profit margins. The small appliance sector is seeing improved profitability due to capacity clearing and marginal improvements in traffic costs [2]. - The kitchen appliance sector is facing pressure from real estate completion demands, but national subsidy policies are providing support. Traditional products are stable, while integrated stoves are experiencing significant declines [17][19]. - Companies like Bull Group are facing growth pressures due to a weak macro environment, although their new energy and overseas business segments are growing rapidly [21]. - Ecovacs is projected to achieve a net profit of 485 to 515 million yuan in Q2, representing a year-on-year growth of 56% to 66%, driven by strong domestic market performance and international sales [7][8]. This summary encapsulates the key points from the conference call, highlighting the performance expectations and strategic insights across various segments of the home appliance industry.

Investment Rating - The report maintains a "Positive" outlook on the home appliance industry for the mid-2025 performance forecast [3] Core Insights - The home appliance sector is expected to benefit from domestic sales policies and the "old-for-new" program, which is driving demand for major appliances and kitchen appliances [4][5] - The air conditioning industry saw a cumulative production of 101.54 million units from January to May 2025, representing an 8% year-on-year increase, while sales reached 103.49 million units, up 9% year-on-year [4][17] - The report identifies three main investment themes: 1. **White Goods**: The reversal of real estate policies and the "old-for-new" program are expected to catalyze growth in the white goods sector, which is characterized by low valuations, high dividends, and stable growth [5][6] 2. **Exports**: Companies like Ousheng Electric are recommended due to stable income growth driven by large customer orders, while Dechang shares are highlighted for their expanding automotive parts business [6] 3. **Core Components**: The report suggests that the demand for core components will exceed expectations due to the strong performance of white goods, recommending companies like Huaxiang and Shun'an Environment for their competitive advantages [6] Summary by Sections 1. Air Conditioning and Major Appliances - The air conditioning sector is experiencing high growth in exports, with a 11% year-on-year increase in external sales from January to May 2025 [4][17] - The "old-for-new" policy is expected to enhance the average price of white goods, with major companies like Midea and Gree projected to see revenue growth of 8% and 5% respectively in Q2 2025 [4][29] 2. Kitchen Appliances - The kitchen appliance market is recovering due to real estate policies and the "old-for-new" program, with online sales of range hoods and gas stoves increasing by 17.5% and 16.5% respectively [40] - Companies like Boss Appliances are maintaining strong market shares in the kitchen appliance sector, with expected revenue growth of 5% in Q2 2025 [41] 3. Small Appliances - The small appliance sector is benefiting from high growth in domestic sales and exports, with companies like Supor and Joyoung expected to see revenue increases of 5% and 120% respectively in Q2 2025 [4][41] - The "old-for-new" policy is set to include small appliances, which is anticipated to significantly boost sales [5][20] 4. New Displays and Lighting - The emerging display market is at a turning point, with companies like Hisense and Jimi Technology expected to see revenue growth of 5% in Q2 2025 [4][5] 5. Investment Highlights - The report emphasizes the potential for a rebound in the home appliance sector driven by favorable policies and market conditions, recommending a combination of leading companies such as Midea, Haier, and Gree for investment [5][6]

Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [5][6][14]. Core Views - The home appliance industry is experiencing robust growth in domestic sales, driven by government subsidies and strong demand for air conditioners and robotic vacuum cleaners, with retail sales growth exceeding 15% in Q2 2025 [2][18]. - Domestic sales of major home appliances showed solid growth in May 2025, while exports faced some pressure, particularly in categories like air conditioners and refrigerators [3][35]. - The U.S. home appliance retail market remains stable despite tariff impacts, with a slight increase in inventory levels [4][41]. Summary by Sections 1. Market Performance - In the first half of 2025, domestic sales of air conditioners, range hoods, gas stoves, and robotic vacuum cleaners saw significant growth, with online and offline retail sales of air conditioners increasing by 23.0% and 15.3% year-on-year, respectively [2][18]. - The overall retail demand for home appliances is strong, with various categories showing positive growth trends [2][18]. 2. Domestic and Export Sales - In May 2025, domestic sales of home appliances such as air conditioners, refrigerators, and washing machines increased by 13.4%, 13.7%, and 15.2% year-on-year, respectively, while exports faced challenges with declines in several categories [3][35]. - The report anticipates that the export of home appliances will continue to face short-term declines, but the long-term growth potential remains strong due to competitive advantages in technology and supply chains [3][35]. 3. U.S. Market Insights - The U.S. home appliance retail sector showed a year-on-year decline of 1.2% in May 2025, with cumulative declines of 1.9% for the year [4][41]. - Inventory levels in U.S. electronic and appliance stores have slightly increased, but the inventory-to-sales ratio remains low, indicating a stable market environment [4][41]. 4. Key Company Recommendations - The report recommends several companies for investment, including Midea Group, Gree Electric Appliances, Haier Smart Home, TCL Smart Home, and Hisense Home Appliances in the white goods sector, and Boss Electric in the kitchen appliances sector [5][6][14].

证券代码：002508 证券简称：老板电器 公告编号：2025-039 杭州老板电器股份有限公司 关于使用部分自有闲置资金进行投资理财的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 杭州老板电器股份有限公司（以下简称"公司"）分别于 2025 年 4 月 28 日、 2025 年 5 月 19 日召开第六届董事会第十三次会议及第六届监事会第十二次会议 和 2024 年年度股东大会审议通过了《关于使用自有闲置资金进行投资理财的议 案》，同意公司使用自有闲置资金不超过 65 亿元人民币购买安全性高、流动性 好的理财产品，在额度内资金可以循环滚动使用。同时，授权公司管理层具体实 施上述投资理财，授权期限自 2024 年年度股东大会通过之日起至 2025 年年度股 东大会召开之日止。 具体内容详见 2025 年 4 月 29 日、2025 年 5 月 20 日刊登于《证券时报》、 《 中 国 证 券 报 》 、 《 证 券 日 报 》 、 《 上 海 证 券 报 》 及 巨 潮 资 讯 网 （http://www.cninfo.com.cn）上的《第六届董事会 ...

杭州老板电器股份有限公司 监事会关于注销2023年股票期权激励计 划部分股票期权的核查意见 杭州老板电器股份有限公司（以下简称"公司"） 第六届监事会第十五次会 议于2025年6月30日在公司四楼视频会议室以现场方式召开。应出席监事5人，实 际出席监事5人。本次会议的召开符合《中华人民共和国公司法》《中华人民共 和国证券法》及《公司章程》等有关法律、法规的规定。现对公司注销2023年股 票期权激励计划部分股票期权相关事项进行了核查，并发表如下核查意见： 一、关于注销2023年股票期权激励计划部分股票期权的核查意见 监事会 由于公司2023年股票期权激励计划12名激励对象因个人原因离职，已不符合 激励条件，公司董事会决定对其已授予但尚未行权的股票期权进行注销。该事项 符合公司2023年股票期权激励计划以及有关法律、法规的相关规定，履行的程序 合法有效。同意公司注销其已获授但尚未行权的股票期权110,400份；由于2023年 股票期权激励计划第一个行权期已于2025年6月19日结束，因激励计划第一个行 权期已届满，公司拟对已到期未行权的合计57,800份股票期权进行注销；由于 权的股票期权36,000份；由于公司 ...