盒马旗下硬折扣品牌更名为超盒算NB

Core Viewpoint - The discount community supermarket brand "盒马NB" has been officially renamed to "超盒算NB," maintaining its focus on affordable community supermarket positioning and private label products [1][6]. Group 1: Store Openings - On August 29, 17 new 超盒算NB stores opened simultaneously across 10 cities in Jiangsu, Zhejiang, and Shanghai [3]. - The new stores include locations in Shanghai, Hangzhou, Huzhou, Jiaxing, Ningbo, Shaoxing, Zhuji, Suzhou, Nantong, and Nanjing [5]. Group 2: Product Offering - The upgraded 超盒算NB features around 1,600 SKUs, covering categories such as fresh produce, 3R (ready-to-eat), standard products, and frozen goods, with private label products accounting for 60% of the offerings [6]. - Examples of pricing include a 5.05 kg antibacterial laundry detergent priced at 17.8 yuan, 1.5-liter fresh milk at 14.9 yuan, and a 24-pack of purified water at 9.9 yuan [6]. Group 3: Brand Development - As of the end of August, the total number of 超盒算NB stores, including those that have been renamed from 盒马NB, has approached 300 [6]. - The company has applied for multiple trademarks related to "超盒算NB" and "超盒算," covering various international classifications, some of which have been successfully registered [6][7].