对话挪威海产局中国区总监毕思明：中国消费市场将蓬勃发展

Core Insights - The 19th Shanghai International Fisheries Expo showcased over 3,000 brands from more than 30 countries, highlighting China's growing consumer market for seafood [1] - Norway's salmon exports to China have surged, with a 122% increase in volume and a 64% increase in export value in the first seven months of 2025 [1] - China has become the sixth largest global market for Atlantic salmon, with the highest growth rate among the top ten markets [1] Group 1 - Norway's salmon exports to China reached 52,069 tons, valued at 4.673 billion Norwegian Krone, indicating significant market potential [1] - China's Atlantic salmon consumption is now the largest in Asia, approximately double that of Japan, yet per capita consumption remains low at 0.09 kg [1] - The market for Norwegian Arctic sweet shrimp in China has seen a staggering 603% increase in export volume, making it the largest export market for this product [2] Group 2 - Greenland halibut and red fish have also shown strong export performance to China, with respective increases of 45% and 82% in export value [2] - E-commerce platforms in China have significantly enhanced the accessibility of imported seafood, surpassing convenience levels found in Europe [2] - Norway's seafood exports to China are projected to continue growing, with expectations of becoming the second largest export market globally by 2025 [2]