SIA(SH:600009) Zhong Guo Min Hang Wang·2025-08-29 12:55Core Viewpoint - The article highlights the successful conclusion of the "Happy Summer, Endless Beauty" event at Pudong International Airport, showcasing traditional Chinese culture through various performances and immersive spaces [1]. Group 1: Event Overview - The event featured a special performance for the Qixi Festival, transforming the airport's departure and arrival areas into six immersive spaces celebrating Eastern romance [1]. - The airport collaborated with the Shanghai Light Music Troupe to present traditional music and opera performances, turning the terminal into a cultural interaction space [1]. Group 2: Performances and Activities - Artists from the Shanghai Light Music Troupe performed various pieces using traditional instruments, including "Flower Good Moon Round" and "Jasmine Flower," while airport staff also participated in performances [4]. - Airport staff dressed in Hanfu and distributed customized gifts such as handkerchiefs and bookmarks to travelers, enhancing the cultural experience [4]. Group 3: Cultural Branding - During the summer travel season, Pudong Airport organized 16 performances over five weeks, focusing on promoting red culture, Shanghai culture, and Jiangnan culture through diverse artistic expressions [5]. - The series included traditional drama, song performances, and non-heritage puppet shows, aimed at providing a unique cultural experience for both domestic and international travelers [5].