全域联动+全业态融合，南山暑期消费“新场景”爆了

Core Viewpoint - The article highlights the vibrant cultural and tourism activities in Nanshan District, Shenzhen, celebrating the integration of technology, culture, and consumption, particularly during the summer of 2025, which has significantly boosted local economic vitality and consumer engagement [4][9]. Group 1: Cultural and Tourism Events - The Nanshan District has organized a series of cultural events, including the "民艺生风" series, which features traditional crafts and performances, enhancing the cultural experience for residents and visitors [4][6]. - Major exhibitions, such as the "大成敦煌" cultural art exhibition, showcase over 205 artifacts, attracting large crowds and promoting cultural tourism [6][7]. - International art exhibitions, including works by Alphonse Mucha and Banksy, have been introduced, further enriching the cultural landscape and driving consumer spending in related sectors [7][8]. Group 2: Government and Policy Support - The Chinese government has implemented policies to stimulate cultural and tourism consumption, providing a strong foundation for local initiatives in Nanshan [4][9]. - Nanshan District has actively responded to these policies by creating a public atmosphere of participation and sharing through various community events and activities [4][9]. Group 3: Consumer Engagement and Experience - The district has developed immersive and interactive consumer experiences through themed markets and events, enhancing the overall shopping and cultural experience [8][9]. - The integration of technology and culture in events, such as the drone light show for Shenzhen's 45th anniversary, has captivated audiences and highlighted the district's innovative spirit [4][5]. Group 4: Economic Impact - The combination of cultural events and government support has led to a significant increase in consumer engagement, with reports of a 47% rise in the participation of Generation Z in local activities [8]. - The initiatives have not only stimulated short-term consumption but also contributed to the long-term cultural and commercial competitiveness of the Nanshan District [9].