Core Viewpoint - Anlifang Holdings (01388) reported a revenue of HKD 605 million for the six months ending June 30, 2025, representing a year-on-year decrease of 4.25%. The loss attributable to shareholders narrowed to HKD 57.95 million, a reduction of 29.52% compared to the previous year, with a basic loss per share of HKD 0.1372 [1] Group 1 - In the first half of 2025, the domestic online consumption penetration rate stabilized, and the overall e-commerce market maintained steady growth. The flow channels underwent structural changes, shifting from "shelf e-commerce" to "content e-commerce" [1] - The company upgraded its e-commerce operation system, focusing on producing quality content and enhancing brand exposure across major platforms. It also established a comprehensive social media traffic matrix to respond to trends in real-time and collaborated deeply with key opinion leaders to connect with target customers through interactive content [1] - The sales revenue from the e-commerce channel increased by 7.6% year-on-year, accounting for 39% of the total revenue, with significant contributions from content-driven e-commerce models such as Douyin and video live streaming [1] Group 2 - The company capitalized on the online consumption trend by intensifying efforts to develop the online shopping market while strategically closing offline stores to improve the overall operational efficiency of the sales network. This adjustment aimed to achieve optimal channel coverage [2] - As of June 30, 2025, the company had a total of 761 retail points, with 629 sales counters and 132 specialty stores, reflecting a net decrease of 50 points compared to the end of 2024 [2] - In the first half of 2025, the company was granted three invention patents, six utility model patents, and two design patents in China. As of June 30, 2025, the company held a total of 145 patents, including 16 invention patents, 85 utility model patents, and 44 design patents [2]
安莉芳控股发布中期业绩 股东应占亏损5795.9万港元 同比收窄29.52%