Xin Jing Bao·2025-08-29 14:07Core Insights - The 28th Chengdu International Auto Show is seen as a catalyst for the automotive market during the "golden September and silver October" period, with a total exhibition area of 220,000 square meters and over 1,600 vehicles displayed from nearly 120 brands [1] Group 1: Domestic Brands' Presence - BYD has once again "occupied" the Chengdu Auto Show, showcasing its full range of brands including Dynasty, Ocean, Yangwang, Fangchengbao, and Tengshi, along with new models like the Qin L EV and the 2026 Sea Lion 07 DM-i [2] - Chery Group made its debut with a "special pavilion," featuring its five brands and officially submitted its listing documents to the Hong Kong Stock Exchange on the same day as the show [2] - Changan Automobile also presented its brands in a "special pavilion," aiming for an annual sales target of 3 million vehicles [2][3] Group 2: Changes in Luxury Brands - Traditional luxury brands such as Lamborghini, Rolls-Royce, Bentley, and Porsche were absent from this year's show, reflecting a shift in consumer demand and a need for these brands to accelerate their transformation in the Chinese market [4] - The luxury car market has seen a decline, with retail sales dropping 20% year-on-year in July, indicating increased pressure on traditional luxury brands [4] Group 3: Industry Trends - The market share of domestic passenger cars reached 68.6% in the first seven months of the year, up 6.1 percentage points from the previous year, highlighting the rapid development and penetration of domestic brands [3] - Foreign car manufacturers are also recognizing the need for transformation, with many focusing on new energy vehicles at the auto show, indicating a shift towards electrification [5]