LYFEN(SH:603777) Hua Xia Shi Bao·2025-08-29 14:15Core Viewpoint - The company, Laiyifen, reported a disappointing performance in the first half of 2025, with revenue growth but a significant net loss, indicating a situation of increasing revenue without increasing profit [2][4][5]. Revenue Performance - Laiyifen's revenue for the first half of 2025 reached 1.94 billion yuan, a year-on-year increase of 8.21% [4]. - The net profit turned negative at -50.68 million yuan, a shift from profit to loss compared to the previous year [4]. - The cash flow from operating activities decreased by 78.68% to 22.40 million yuan [4]. Cost and Profitability Issues - The company's gross margin fell to 32.61%, down 8.67 percentage points year-on-year, while the net margin was -2.27%, a decline of 3.00 percentage points [6]. - In Q2 2025, the gross margin further decreased to 30.21%, down 10.73 percentage points year-on-year [7]. Store Operations and Adjustments - As of June 30, 2025, the total number of stores decreased to 2,979, with a net reduction of 106 stores [8]. - The number of direct-operated stores fell by 90 to 1,395, while franchise stores decreased by 16 to 1,584 [8]. - Revenue from direct-operated stores dropped by 78.69% to 875 million yuan, while franchise store revenue increased by 78.71% to 722 million yuan [8]. Market Challenges and Competitive Landscape - The company faces intense competition from emerging snack retailers, which have adopted low-price strategies that appeal to consumers, particularly in lower-tier markets [5][11]. - The overall consumption environment remains challenging, impacting many physical stores, including those in the snack sector [5]. Strategic Transformation - Laiyifen is undergoing a strategic transformation, focusing on new business channels and product innovation to drive revenue growth [5][10]. - The company is also exploring new product categories, including beverages and prepared foods, to enhance its market presence [9][12]. Recommendations for Improvement - Analysts suggest that the company should enhance product development and innovation, optimize store operations, and strengthen online sales channels to improve profitability [12][13]. - There is a need for better cost control in the supply chain and a clearer brand positioning to differentiate from competitors [13].