重庆金秋消费季来袭 超500场活动激发消费新潜力

Core Points - The "Buy in China · Love Chongqing" 2025 Autumn Consumption Season will be held from September 1 to October 31, organized by the Chongqing Municipal Commission of Commerce in collaboration with various departments and over 1,000 key commercial enterprises and financial institutions [1][3] Group 1: Event Overview - The event will feature over 500 consumption promotion activities, focusing on six key industries: automotive, home appliances, home decor, retail, dining, and refined oil [3] - The initiative aims to integrate various consumption scenarios and enhance the consumer environment, with a promotional budget exceeding 1.7 billion yuan, expected to directly stimulate consumption by over 10 billion yuan [3] Group 2: Specific Activities - The 17th China (Chongqing) Hot Pot Food Festival will take place from September 29 to October 31, featuring various innovative sub-events [4] - The 14th China Art Festival will occur from October 15 to November 5, promoting themed consumption scenarios and enhancing the appeal of Chongqing as a culinary destination [3] Group 3: Industry Participation - The automotive sector will invest approximately 230 million yuan in promotional activities, with additional subsidies from local dealers and the energy sector [6] - The retail and home appliance sectors are expected to contribute over 65 million yuan in promotional efforts, including discounts and consumer incentives [7][8] Group 4: Financial Support - A new financial policy will provide a 1% interest subsidy on personal consumption loans for amounts below 50,000 yuan, effective from September 1 [10] - Financial institutions in Chongqing are projected to invest over 600 million yuan in automotive consumption promotion activities in the second half of the year [11]