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呷哺呷哺集团上半年收入19.4亿元,外卖订单增长超55%

Core Insights - The company, Xiaobai Xiaobai, reported a significant reduction in losses, narrowing by 71% year-on-year, with a net loss of 0.8 billion yuan in the first half of 2025 compared to 2.73 billion yuan in the same period last year [2] - Revenue for the first half of 2025 was 19.42 billion yuan, reflecting an 18.9% decline year-on-year [2] Financial Performance - The main brand, Xiaobai Xiaobai, experienced a 13.5% decrease in sales, but profits increased from 4.06 million yuan in the first half of 2024 to 29.73 million yuan in the first half of 2025 [3] - The takeaway business showed strong performance, with average monthly sales per store rising from 35,300 yuan in the first half of 2024 to 42,700 yuan in the first half of 2025, marking a 20.9% increase [3] - Overall order volume for the takeaway business grew by over 55%, leading to a 22.4% increase in gross revenue [3] Strategic Initiatives - The company implemented cost reduction and efficiency improvement strategies, including establishing deep strategic partnerships with key suppliers and utilizing a digital procurement platform [2] - The company closed inefficient stores and opened 32 new stores in the first half of 2025, with 14 of these located in first-tier cities [2] - The "Feng Huan Chao" plan was launched, introducing a partner mechanism that ties store performance to employee interests, with five partner stores established by August 2025 [4] Membership and Market Expansion - The membership program has become a new growth engine, with gift card sales contributing 252 million yuan in revenue from April to July 2025 [3] - The overseas market also showed positive growth, with a 5% increase in revenue in the first half of 2025 compared to the previous year [3]