Core Viewpoint - Under the backdrop of nationwide consumption downgrade, the lingerie company Urban Revivo (02298.HK) has achieved rapid growth in its e-commerce business, with a focus on maintaining steady offline development and significant breakthroughs online in the next three years (2025-2027) [1][2]. Financial Performance - In the first half of 2025, Urban Revivo reported revenue of 1.436 billion yuan, a year-on-year decrease of 5%, and a net profit of 57.796 million yuan [1]. - The main business revenue from intimate apparel was 1.289 billion yuan, showing a quarter-on-quarter growth of 2.3% compared to the second half of 2024, with a gross margin increase of 0.5% to 49.6% [1]. Market Trends and Strategic Response - The global economic landscape is undergoing deep adjustments, leading to a significant differentiation in the domestic consumer market, prompting a new cycle of quality upgrades and value reassessment in the Chinese lingerie industry [2]. - Urban Revivo is actively responding to market changes by focusing on brand, product, and channel strategies to build comprehensive competitive advantages and enhance performance [2]. Product Development and Innovation - The company has conducted in-depth store research and large customer interviews, ensuring product development aligns with market demand, while deepening collaboration with core suppliers for innovation in raw materials and production processes [2]. - Urban Revivo is establishing differentiated competitive advantages in functionality and comfort through iterative upgrades of popular products and new technology developments [2]. E-commerce Growth - Urban Revivo has implemented strategies such as low-price promotions and member benefits to attract consumers, achieving a total e-commerce transaction value (GMV) exceeding 1.6 billion yuan, a year-on-year increase of 243% [3]. - The company anticipates continued rapid growth in its e-commerce business, with the annual GMV expected to exceed 3.4 billion yuan in 2025 [3]. Future Outlook - The company expects the global economic adjustment and domestic consumption differentiation to persist, presenting both opportunities and challenges for the lingerie industry [3]. - Urban Revivo plans to maintain its strategic positioning, focusing on offering quality products at reasonable prices while deepening its layout across brand, product, and channel dimensions to ensure steady growth in performance [3].
都市丽人上半年实现营收14.36亿元 电商GMV同比增长243%