Core Insights - The e-commerce SaaS industry has been struggling with high growth and high losses, primarily relying on capital infusion for expansion. However, signs of profitability have emerged in the mid-2025 financial reports, with major players Youzan and Weimob reporting their first profits after years of losses [2][3][7] - Despite achieving profitability, both companies face challenges such as declining revenue and customer attrition, raising questions about whether this turnaround is sustainable or merely a temporary phenomenon [2][7] Revenue Performance - Youzan reported a net profit of 72.57 million yuan in the first half of 2025, while Weimob achieved an adjusted net profit of 16.9 million yuan, marking their first profit since 2021 [2][3] - Youzan's revenue for the first half of 2025 was approximately 710 million yuan, showing a modest year-on-year growth of about 4%, following eight consecutive periods of negative growth [2][3] - Weimob's revenue was 775 million yuan, a decline of 10.6% compared to the previous year, although adjusted revenue showed a growth of 7.8% [3][4] Revenue Structure - For Youzan, the merchant solutions segment saw a revenue increase of 10.3% to approximately 338 million yuan, driven by the rapid expansion of its logistics solutions [3] - The subscription solutions segment, which constitutes 52.7% of total revenue, experienced a 1.0% decline to about 374 million yuan, with a decrease in gross margin by 2.8% [3] - Weimob's subscription solutions revenue fell by 10% to 438 million yuan, while its merchant solutions revenue also declined by 11.3% to 338 million yuan. However, adjusted merchant solutions revenue grew significantly by 45.3% [4] Cost Management - Weimob successfully reduced its sales costs from 292 million yuan to 193 million yuan, a decrease of 33.9%, which contributed to its improved gross profit and margin [5][6] - Youzan's sales and distribution expenses were 260 million yuan, slightly down from 266 million yuan, accounting for 36.6% of total revenue, indicating a small optimization [6] - Both companies have focused on cost-cutting measures, including workforce optimization and a shift towards high-margin business areas [5][6] Customer Dynamics - Both Youzan and Weimob have experienced a decline in customer numbers, with Youzan's total merchants dropping by 4% to 53,651 in the first half of 2025, significantly lower than its peak of nearly 100,000 in 2020 [7][8] - Weimob's paid merchants in the subscription solutions segment decreased by 13.9%, while its merchant solutions segment saw a slight increase of 1.5% [8][9] Strategic Shifts - In response to declining customer numbers, both companies have shifted from a broad acquisition strategy to focusing on larger clients and reducing non-core and low-quality business segments [10] - Weimob's large client strategy has shown success, with significant revenue contributions from key industries, while Youzan has concentrated on high-margin sectors [10] Workforce Adjustments - Both companies expanded their workforce significantly during the pandemic but have since undergone substantial layoffs to improve efficiency [11][12][14] - Youzan's employee count dropped from 4,494 in 2021 to 1,509 in 2025, while Weimob's workforce decreased from 8,562 to 3,400 in the same period [14][15] AI Integration - Both companies are embracing AI to enhance operational efficiency, with Weimob reporting a 30% improvement in overall operations through AI applications [16][17] - Youzan has begun integrating AI into its offerings but has not yet seen significant revenue impacts from these initiatives [17][18]
有赞、微盟扭亏为盈，电商SaaS进入盈利期？