跨境电商运营：2025年盈动全球-宠物用品家具家居独立站出海白皮书

Market Overview - The global pet supplies market is projected to reach $256 billion by 2024, with a compound annual growth rate (CAGR) of 6.2%, expected to grow to $476.1 billion by 2034. North America accounts for nearly half (48.02%) of the market share [10][17][51] - The global furniture and home goods market is expected to exceed $1.62 trillion by 2025, with online sales projected to reach 36% of the total market. The Asia-Pacific, Europe, and North America regions account for over 80% of the market share [45][51] Consumer Insights - Millennials are the primary consumers in the pet supplies market, with U.S. pet owners purchasing supplies every 2-3 weeks, spending approximately $17 each time. 62% are willing to bear economic pressure for their pets [19][23] - In the furniture sector, consumers are increasingly favoring sustainable and health-conscious products, with 58% considering environmental factors in their purchasing decisions [56][63] Development Trends - The pet supplies industry is shifting from OEM to brand-focused strategies, with Chinese companies increasingly establishing their own brands and targeting high-end markets. The trend includes a focus on sustainability, smart products, and premium offerings [26][30][51] - The furniture market is witnessing a shift towards minimalistic styles post-pandemic, with outdoor furniture demand rising as consumers seek to create comfortable outdoor spaces [59][63] Payment Empowerment - Payoneer Checkout addresses issues such as cart abandonment (25% due to credit card security concerns) and payment collection challenges in the furniture sector by offering multiple payment options and enhanced security measures [41][42][43] - The optimization of the checkout experience is crucial for increasing conversion rates, with a focus on providing a seamless and secure payment process [42][43]