Ge Long Hui·2025-08-29 18:53Core Viewpoint - Trip.com Group reported strong financial performance in Q2 2025, exceeding expectations, driven by lower sales and marketing expenses, leading to an increase in target price and maintained Buy rating [1][3]. Financial Performance - Q2 2025 revenue reached Rmb14.9 billion, representing a 16% year-over-year increase, with a non-GAAP operating profit of Rmb4.7 billion and a non-GAAP operating profit margin of 31% [1]. - By business segment, accommodation reservation revenue increased by 21% YoY, transportation ticketing revenue rose by 11%, packaged-tour revenue grew by 5%, corporate travel revenue increased by 9%, and other business revenue surged by 31% [2]. - Overall reservations on the Trip.com brand increased by over 60% YoY, with inbound travel bookings more than doubling (over 100% YoY), and outbound hotel and air ticket bookings up by 20% compared to 2019 levels [2]. Share Repurchase Program - The company has fully utilized the US$400 million share repurchase authorization limit for 2025 and has approved a new multi-year repurchase program not exceeding US$5 billion to enhance shareholder returns [3]. Future Outlook - The non-GAAP EPS forecast for 2025 has been raised from Rmb27.7 to Rmb27.8, with forecasts for 2026 and 2027 maintained at Rmb29.7 and Rmb30 respectively [1]. - The target price has been increased from HK$590 to HK$618, indicating a 21% upside potential [1]. - The company is expected to maintain a leading position in China's online travel industry and has potential for market share growth internationally [3].