Ge Long Hui·2025-08-29 18:52Core Viewpoint - The company reported better-than-expected Q2 performance, with hotel business growth surpassing expectations and market share continuing to increase. The competitive environment in mainland China is favorable for the company, and the trend of improving marketing investment efficiency is expected to continue. Although competition in some overseas markets has intensified, the impact on overall company profits is manageable. The target price has been raised based on a 20x 2026 P/E ratio, maintaining a buy rating [1]. Group 1 - Q2 revenue reached 14.9 billion RMB, a year-on-year increase of 16%, slightly above market expectations [2]. - The growth breakdown includes accommodation up 21%, transportation up 11%, vacation up 5%, and business travel up 9% [2]. - The number of hotel room nights in mainland China increased by over 15% year-on-year, exceeding the expected growth of over 10% [2]. Group 2 - Adjusted net profit was 5 billion RMB, remaining stable year-on-year and exceeding market expectations by 19% [2]. - The net profit margin was 34%, a decline of approximately 5 percentage points due to ongoing investments in overseas markets [2]. - For Q3, revenue is expected to grow by 15% year-on-year, with hotel revenue increasing by 18%, driven primarily by the growth in room nights [2].